A festive holiday season with our exotics
The days are getting shorter and pumpkins are showing up everywhere, which means Christmas isn’t far behind. Exotic fruits come to the forefront more during this period too. While people enjoy passionfruit, pomegranate, and papaya all year long, we also have some typical December hits. Sales of tamarillo, figs, carambola, baby pineapple, pitahaya (dragonfruit), and litchi double, and even sometimes quadruple, in the last month of the year.
These stars not only taste good, they look beautiful on the holiday table or around the fondue pot. Plus, they are increasingly being worked into dessert buffets to add a touch of the exotic to the entire festivities.
We are cleverly meeting this need with our BestChoice range of exotic fruits. At the same time, we are also encouraging curious consumers to make the holiday season healthy, fair, and extra festive.
Because what many consumers (still) don’t know is that our exotics have made quite a long journey before they wind up on the holiday menu. In signing the Sustainability Initiative Fruits and Vegetables (Sifav) 2020 covenant, an IDH initiative, Special Fruit is aiming to make the import of these fruits sustainable. This means that our farmers are audited on environmental and food safety aspects, and a check of the social working conditions is carried out. The majority of our volume is now from sustainable production. The company also takes initiatives concerning packaging and continuously tests different types of sustainable packaging. This way, the story is sustainable from beginning to end. Just the way Special Fruit likes it.