Packaging and waste reduction are becoming increasingly important in our business. More and more customers ask us for recycled or recyclable packaging. We see in our own warehouse how our carton waste is increasing (doubled in 4 years' time). We have invested heavily over the past years in beautiful, attractive outer boxes. But let's face it: once in the shop, most boxes are thrown away or invisibly hidden in a cooling shelf.
Together we want to reduce carton waste, use recycled carton as much as possible and avoid the use of harmful ink and bleach. Therefore we have chosen to implement a generic brown box made of 100% recycled carton. We even take it one step further and use recycled carton that was originally FSC certified: a new tree was planted for every sacrificed tree. No print, no bleach, nothing.
No fancy design either, that’s true. But let’s face it: in the end it's all about the fruit and the consumer packaging, never the outer box.