Campagne

Growing the future of berries

Consumers look for the best taste, and they keep coming back after a tasty experience. Therefore, we believe that the key to success in the berry business is taste. That is why we are building strategic alliances with leading growers who share our consumer-oriented vision. We do this by extending our worldwide network of the best growers and through investing in our own production in Portugal. This will enable us to supply retailers with special and tasteful varieties year-round.

Our own production in Portugal

We know Portugal offers optimal conditions for high-quality, tasty berries. In combination with our own distribution center in Spain, close to the Portuguese border, this enables us to react quickly and flexibly and maintain an optimum quality.

We see more and more demand for organic, especially in blueberries and we strongly believe this will only increase in the future. We are therefore very happy to have our own organic blueberry plantation, Mirtisul, organic berry growers in Portugal.

Special Fruit invests in own production

In Grandola, Portugal, we have our own blueberry plantation called Mirtisul. We grow 14 hectares of organic blueberries of 5 total varieties: Sharp Blue, Misty, O’Neill, Georgia Gem, and Star.

For Special Fruit these are the first steps on the organic path. We strongly believe in the high potential of organic fruit and vegetables.

The harvest is done completely by hand, with several passes over each bunch in order to pick only those berries that are completely ripe. The fruit is placed in punnets while still in the field in order to minimize manipulation