Bfruit and Special Fruit enter into a strategic alliance

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Bfruit and Special Fruit enter into a strategic alliance

Berlin, February 4th 2016

Yesterday the Portuguese berry growers organization Bfruit and the Belgian service provider Special Fruit announced at the Fruit Logistica in Berlin their new strategic alliance in the presence of Luis Capoulas Santos, Minister of Agriculture, Forestry and Rural Development in Portugal. Through this strategic alliance both partners strengthen their competitive position in the challenging European soft fruit sector.

The agreement concerns the production and commercialization of the popular raspberry varieties Kwanza and Kweli from the Dutch breeder Advanced Berry Breeding (ABB). Bfruit and Special Fruit will collaborate through the Portuguese company Multiberry, which is the exclusive license holder of Kwanza and Kweli for Portugal.

Multiberry is a joint venture between the Belgian service provider Special Fruit and Gijs Hoogendoorn, owner of the Portuguese berry production and plant propagation company First Fruit in Odemira. In this new collaboration Multiberry will be the exclusive supplier of Kwanza and Kweli plants and will also continue to play its role of testing new soft fruit varieties under Portuguese conditions and licensing them to high-quality berry growers.

Bfruit, with headquarters in Guimarães, currently unites more than 120 Portuguese  soft fruit and kiwi producers and will be able through this agreement to strongly expand its growers base and export volumes and to provide its members access to new soft fruit varieties and enhanced technical support. Both partners aim to recruit at least 100 hectares of Kwanza and Kweli growers by 2018. Together with the creation of a new berry production company – United Berries – near Odemira, Bfruit’s total production area will increase to approximately 250 hectares across Portugal.

Special Fruit will gain access to large, year round volumes of the highly popular raspberry varieties Kwanza and Kweli and will provide Bfruit access to new export markets for its other products.

With this alliance, Bfruit, Multiberry and Special Fruit strengthen their ambition to be the best in their activity and to be a reference in the soft fruit sector.


For further information please contact:


For Bfruit: Pedro Bragança or Fernanda Machado


For Special Fruit: Ben Maes


For Multiberry: Gijs Hoogendoorn

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