Pick & Mix: ideal for RTE products
Our Ready-to-eat range is ideal for organizing pick & mix promos. You can use an attractive presentation to very easily promote a delicious Mexican salsa made from avocado, mango and limes. You can find the recipe at the bottom of this page.
Consumers love it
In recent years we have seen more and more Pick & Mix promotions in supermarkets, where consumers can choose a combination of different products for a fixed price. After all, bringing an advantageous deal to the attention of customers is an important way to encourage purchases. Especially in fresh food categories, this type of promo is being used more and more.
Tilburg University conducted research into the effectiveness of these Pick & Mix promotions within the supermarket. The conclusion is that Pick & Mix promotions are the most successful promotions to broaden the market and actually realize volume growth for the entire category. By the way: fruit and vegetable promotions bring category growth.
Ingredients for 4 people:
1 ripe mango
2 ripe avocados
1 small ripe papaya
200 grams cherry tomatoes
Small handful of fresh coriander leaves, finely chopped
Juice of 1 lime
3 tablespoons olive oil
Cut the flesh of the mango, avocados and papaya into small pieces. Cut the cherry tomatoes into eights. Blend the mango, avocado, papaya, tomatoes and cilantro in a bowl and add lime juice, olive oil and some salt and chili pepper.