A festive holiday season with our exotics
The days are getting shorter and decorative reindeers are showing up everywhere, which means Christmas isn’t far behind. Exotic fruits come to the forefront more during this period too. While people enjoy passionfruit, pomegranate, and papaya all year long, we also have some typical December hits. Sales of tamarillo, figs, carambola, baby pineapple, pitahaya (dragonfruit), and litchi double, and even sometimes quadruple, in the last month of the year.
These stars not only taste good, they look beautiful on the holiday table or around the fondue pot. Plus, they are increasingly being worked into dessert buffets to add a touch of the exotic to the entire festivities.
We are cleverly meeting this need with our BestChoice range of exotic fruits. At the same time, we are also encouraging curious consumers to make the holiday season healthy, fair, and extra festive.
Because what many consumers (still) don’t know is that our exotics have made quite a long journey before they wind up on the holiday menu.