Special Fruit’s best pick: the BestChoice brand
Some of nature's produce is hard to evaluate without damaging it. The difference between ripe and unripe is impossible to detect in, for example, a pomegranate. How fresh is a leaf of lettuce? How much wood does an asparagus contain? Impossible to see...
And some exotics are so specialised that few traders have the expertise to assess their quality and make a distinction between 'very good' and 'alright'.
For such produce, Special Fruit provides a special seal of approval: 'BestChoice'. 'BestChoice' guarantees quality, ripeness and homogeneity. It sets a standard in a market that, until recently, lacked such benchmarks.