Special Fruit’s best pick: the BestChoice brand
Some of nature's produce is hard to evaluate without damaging it. The difference between ripe and unripe is impossible to detect in, for example, a pomegranate. How fresh is a passion fruit? How much wood does an asparagus contain? Impossible to see...
And some exotics are so specialised that few traders have the expertise to assess their quality and make a distinction between 'very good' and 'alright'.
For such produce, Special Fruit provides a special seal of approval: 'BestChoice'. 'BestChoice' guarantees quality, ripeness and homogeneity. It sets a standard in a market that, until recently, lacked such benchmarks.